Intentional Development
A steady presence for leaders and organizations navigating pivotal moments. We help you find clarity, align with purpose, and move forward with confidence.
More Than Strategy.
A Partnership in Clarity.
At the core of our work is development and coaching. The common denominator when are guiding a brand, directing a creative project, or facilitating a culture session, is the work always comes back to helping people gain clarity, make aligned decisions, and move forward with intention.
Through our Intentional Direction practice, our founder Coral Hart works directly with leaders who need more than deliverables. They need a thinking partner. Someone who can see what’s actually happening, name it clearly, and help chart the next right step.
This is direction rooted in purpose. It is strategic, personal, and built for the long term.
Offerings
Each engagement is tailored to where you are and what you need. These are the primary ways we partner with clients through Intentional Direction.
Brand Identity & Direction
For founders and leaders who feel stuck or misaligned in their brand expression. This is strategic clarity for the soul of your business.
We help you uncover what your brand actually stands for, articulate your positioning with confidence, and align your messaging, visuals, and decisions around a coherent identity.
- Deep discovery and brand clarity sessions
- Positioning and messaging development
- Visual identity direction and alignment
- Ongoing strategic guidance as you grow
Brand Identity & Direction
Culture & Leadership Development
Culture & Leadership Development
For organizations ready to translate values into behavior. We help leadership teams create alignment that people can feel, not just read on a wall.
This work is about building sustainable culture through facilitated conversations, leadership coaching, and practical frameworks that support growth and transition. We also offer culture workshops for teams ready to do this work in an intensive format.
- Values clarification and behavioral alignment
- Leadership coaching for founders and executives
- Facilitated team alignment sessions and culture workshops
- Ongoing partnership during growth or change
1:1 Clarity Sessions
For leaders navigating decisions where business and personal are deeply intertwined. Sometimes you need dedicated space with someone who can help you see clearly.
These sessions are designed for moments of transition, decision, or recalibration. We work together to name what is actually happening and map the next right steps forward.
- Dedicated 90-minute clarity sessions
- Monthly retainer options for ongoing support
- Purpose and direction exploration
- Decision-making partnership during pivotal moments
1:1 Clarity Sessions
Facilitated Workshops
Facilitated Workshops
For teams and groups ready to build skills, gain clarity, and move forward together. Our workshops are designed to create immediate traction and lasting impact.
Featured: LinkedIn Presence Workshop Learn how to show up on LinkedIn with clarity, confidence, and consistency. This workshop helps professionals and teams build a presence that reflects their expertise and attracts the right opportunities.
Additional Workshop Topics:
- Brand Voice & Messaging: Align your team around how to communicate your brand with clarity
- Brand Strategy Foundations: Define your target audience, identify the right marketing channels, and articulate your differentiators
- Values to Action: Translate your stated values into daily behaviors and team decisions
We also design custom workshops based on your team’s specific needs.
Creative Direction
For brands and projects that need visual storytelling with intention. We direct photo and video shoots that capture the essence of who you are, not just what you do.
Creative direction is about more than aesthetics. It is about ensuring every visual decision aligns with your brand’s soul, your message, and the feeling you want to evoke. We guide the process from concept through execution, so the final product feels unmistakably you.
- Concept development and visual strategy
- On-set direction for photo and video shoots
- Art direction for campaigns and content
- Collaboration with photographers, videographers, and creative teams
Creative Direction
Our Partners
Intentional Direction is designed for leaders ready to invest in clarity, alignment, and purposeful growth. If any of these resonate, we should talk.
Founders & Entrepreneurs
Navigating growth, transition, or reinvention. You have built something meaningful and now need strategic clarity to take it further without losing yourself in the process.
Leadership Teams
Seeking alignment around values and vision. You want your team operating from the same foundation, with shared language and shared direction.
Creative Professionals
Feeling stuck between where you are and where you are meant to be. You need someone who understands the creative process and can help you move through the fog.
Purpose-Driven Organizations
Ready to invest in culture that reflects your true purpose. You want your internal experience to match your external brand promise.
Our Philosophy
Clarity Before Action
We help you see what is actually happening before deciding what to do. Discernment precedes direction.
Partnership Over Prescription
We guide without controlling. You remain the decision-maker. We serve as your mirror and thinking partner.
Whole-Person Perspective
Business decisions are personal decisions. We consider the full picture, including values, energy, and what sustainability looks like for you.
Long-Term Alignment
We are invested in your sustained success. This is not about quick fixes. It is about building something that lasts.
Your Partner in Long-Term Success
We believe that clarity is the foundation of everything meaningful. When you can see what is true, decisions become simpler. Action becomes aligned. And growth becomes sustainable. If you are in a moment that calls for direction, we would love to hear from you.