Things We Wish More Clients Knew Before Their Photo Shoot

Things We Wish More Clients Knew Before Their Photo Shoot Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I do—but if I had a dollar for every wrinkled shirt or leftover sunglass indentation I’ve had to Photoshop… […]

Branding Breakthroughs I Didn’t Expect to Witness

Branding Breakthroughs I Didn’t Expect to Witness I thought I was just helping people tell their brand story better. But over time, I’ve realized that our full brand strategy process is doing something much deeper—it’s reconnecting people to themselves. That might sound lofty, but I’ve watched it happen too many times to doubt it. It […]

Our Trash Can is Full of Logos—and That’s a Good Thing

Our Trash Can is Full of Logos—and That’s a Good Thing Here’s a behind-the-scenes truth: I’m proud of every logo I’ve ever made. But I’ve also “thrown away” a lot of them. Design isn’t magic. It’s not always a lightning bolt of brilliance on the first try. It’s more like sculpting—slowly refining, reshaping, getting closer to the […]