Behind the Brand:

Insights, Trends & Real Talk

We don’t claim to know it all. But after years of building brands from the inside out, we’ve learned a thing or two about what works (and what doesn’t). We also dedicate several hours a week researching trends and algorithms to help keep us, and our partners, in-the-know. Here, we share those insights freely.

Check out our Top 3 featured blogs in our most commonly requested areas:

Branding, Websites and Social Media.

The last section? That’s where things get especially interesting… and updated monthly with our latest insights.

Brand Strategy

Clarify Your Message. Attract the Right Clients.

Your brand isn’t your logo, it’s your reputation. These pinned posts dive into what it takes to create a brand that not only looks beautiful but also sells, resonates, and positions you as the obvious choice. 

Branding Strategy Services That Actually Convert In today’s saturated market, good branding isn’t just about standing out visually—it’s about being unforgettable and profitable. At Willow Tree...
5 Brand Messaging Mistakes That Confuse Your Audience Messaging Is Make-or-Break You can have a great offer, a gorgeous brand, and still lose people at “Hello.” Why? Because your brand messaging...
Visual Identity vs. Brand Identity: What’s the Difference? When people come to us for help with their branding, they often say things like: “We just need a new logo.”“We want everything to match.”“We...

Web Design & UX

Design That Works (Not Just Looks Good)

Many websites are pretty , but… pretty and ineffective. These pinned blogs explore what makes a site convert: from strategic wireframes and SEO-friendly copy to mobile optimization and intuitive user journeys. If you’ve ever wondered why your site isn’t working harder for you, start here.

What Makes a Website High-Converting in 2025? Web Design Isn’t Just About Looking Good—It’s About Getting Results If your website isn’t actively bringing in leads, building trust, or guiding...
Why Template Sites Don’t Cut It for Serious Businesses Templates Are Cheap for a Reason There’s a time and place for template websites. If you’re just starting out or testing an idea, they’re better...
Web Copy vs. Design: What Should Come First? The Classic Chicken-or-Egg Question When building a new website, most people ask: Do we start with the design or the copy? And the answer—like most...

Social Media Strategy

Cut Through the Noise, Build Real Connection

Posting for the sake of it isn’t a strategy. These pinned blogs are about building a smart, sustainable social presence that drives engagement, reflects your voice, and gets real results. 

Why Posting Isn’t a Strategy (and What to Do Instead) We Post All the Time—But It’s Not Doing Anything. If you’ve ever felt like you’re shouting into the void on Instagram, you’re not...
How to Repurpose Video Content Like a Pro You Don’t Need More Content—You Need to Maximize What You Have One of the biggest myths in digital marketing is that you need to constantly create more...
Instagram vs. LinkedIn: Where Should Your Brand Show Up? Not All Platforms Are Created Equal If you’re a small business or entrepreneur, choosing the right social media platform can feel overwhelming...

General Insights & Case Studies

Real Results, Behind the Scenes

Here’s where we share everything else worth talking about:  behind-the-scenes stories, client transformations, and deep dives into the creative process. You’ll find wins, lessons learned, and creative strategies that work across industries. Think of this as the conversation we’d have if you picked our brain over coffee. This is our main blog forum which is updated monthly.

Things We Wish More Clients Knew Before Their Photo Shoot Let me be blunt: your brand photoshoot is not the time to toss your favorite clothes into a gym bag and hope for the best. I love you, I...
Branding Breakthroughs I Didn’t Expect to Witness I thought I was just helping people tell their brand story better. But over time, I’ve realized that our full brand strategy process is doing...
Our Trash Can is Full of Logos—and That’s a Good Thing Here’s a behind-the-scenes truth: I’m proud of every logo I’ve ever made. But I’ve also “thrown away” a lot of them. Design isn’t magic. It’s not...

Let’s Connect on LinkedIn

More Insights. Less scroll fatigue.

If you’re into bite-sized wisdom, brand-building gems, and real talk about what’s working in business right now, then follow us on LinkedIn. We break down the same topics you’ll find here into actionable, digestible nuggets. Perfect for your coffee break.